IDEOLOGICAL THREATS IN THE CHARACTER OF “SOFT POWER”: POPULAR CULTURE AND THE CONCEPT OF “OVERTON WINDOW”
Abstract
This article talks about "mass culture", which is one of the types of ideological threats in the modern conditions of accelerated globalization and information circulation, and the concept of "Overton window", which plays a special role in turning such threats into a large-scale influence. The article provides a socio-philosophical analysis of the concepts of "mass culture" and "Overton window" and their essence. Also, on the basis of a unique approach, the forms, types, stages of the disappearance of "mass culture" and "Overton's window" and their relationship were studied, proposals and recommendations were put forward to prevent these threats.
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