THE ROLE OF PRAGMATIC CONVENTIONALITY IN THE REGULATION OF ENGLISH BUSINESS DISCOURSE
Abstract
This article examines the role of pragmatic conventionality in regulating English business discourse and highlights its importance in ensuring effective communication in a business environment. Also, in the article, it is scientifically based that pragmatic conventionality means a standardized language practice formed on the basis of social norms and assumptions. They are essential for maintaining professionalism, accuracy and mutual understanding in business interactions. The analysis shows the influence of these conventions on various aspects of communication, including formal greetings, email formats, and industry terminology. Drawing on theories of linguistics and philosophy, the research emphasizes the importance of sociocultural competence and adherence to legal and ethical standards in global business communications. By learning historical context and contemporary applications, this article demonstrates how pragmatic conventions facilitate effective interaction and compliance, and ultimately contribute to the success of business operations
References
Колтунова М.В. Конвенциональность как основа делового общения [Текст]: дисс. ... доктора филологических наук/ М.В. Колтунова. – М., 2006. – 286 с.
Малюга Е.Н. Функциональная прагматика межкультурной деловой коммуникации [Текст]/ Е.Н. Малюга. – М.: Книжный дом «ЛИБРОКОМ», 2008. – 320 с.
Пономаренко В.А. Фразеологические единицы в деловом дискурсе: на материале английского и русского языков [Текст]: Дисс. … канд.филол.наук/ В.А. Пономаренко. – Краснодар, 2007. – 213 с.
Рябков С.С. Фреймовая структура речевого акта «Vertrag» в современном немецком языке [Текст]: Автореферат дисс. …канд.филол.наук/ С.С. Рябков. – Нижний Новгород, 2008. – 19 с.
Соссюр Ф. де Труды по языкознанию [Текст]/ Ф. де Соссюр. - М.: Прогресс, 1977. – 696 c.
Социологический энциклопедический словарь: на русском, английском, немецком, французском и чешском языках / Редактор-координатор академик РАН Г.В. Осипов. – М.: НОРМА, 2000. – 488 с.
Философский энциклопедический словарь/ Pед.-сост. Е.Ф. Губский и др. – M.: Инфра-М, 1998. – 576 с.
Brown P. & Levinson S.C. (1987). Politeness: Some universals in language usage. – Cambridge, UK: Cambridge University Press.
Morris Ch.W. Foundations of the theory of signs [Text]. – Chicago, 1938. – 60 p.
Copyright (c) 2024 News of the NUUz
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.