HISTORY OF VERBAL ADVERTISING IN UZBEKISTAN AND ITS REFLECTION IN ARTISTIC CREATION EXAMPLES
Abstract
Oral advertising in Uzbekistan has been manifested in various forms since ancient times and is deeply rooted in the cultural heritage and traditions of the people. Advertising elements played an important role in the people's trade and craft activities through calls at markets and fairs, folklore, bakhshi and singers' performances, proverbs and riddles.
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