THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS
Keywords:
Advertising text, ad-slogan, language, communication, recipient.
Abstract
With the development of the social economy, advertising has become increasingly deep into people’s daily lives. Advertising area as a special purpose, has its distinct characteristics in the use of language. The language should be concise, accurate as well as artistic. This paper will analyze the language of advertising discourse, establishing the leading extralinguistic factors, that determine the communication process in advertising; reviewing the share of advertising text and ad-slogan in advertising and communicative activities; analyzing structural, semantic, and functional peculiarities of an ad-slogan.
References
vREFERENCES
1. DeFleur, Melvin L.; Dennis, Everette E. Understanding Mass Communication. Boston: Houghton Miffin, 1988. – P. 139.
2. Dayan, Armand. La publicite. Москва: Прогресс, 1993. – P. 73.
3. Dayan, Armand. La publicite. Москва: Прогресс, 1993. – P. 55.
4. Riccioli, Michael A.; Grant, Michael P. L’anglais des affaires. Paris: Librairie Generale Francaise, 1991.–P. 187.
5. Riccioli, Michael A.; Grant, Michael P. L’anglais des affaires. Paris: Librairie Generale Francaise, 1991. –P. 364.
6. Crystal, David. The Cambridge Encyclopedia of the English Language. Cambridge: Cambridge University Press, 1996. –P. 293.
1. DeFleur, Melvin L.; Dennis, Everette E. Understanding Mass Communication. Boston: Houghton Miffin, 1988. – P. 139.
2. Dayan, Armand. La publicite. Москва: Прогресс, 1993. – P. 73.
3. Dayan, Armand. La publicite. Москва: Прогресс, 1993. – P. 55.
4. Riccioli, Michael A.; Grant, Michael P. L’anglais des affaires. Paris: Librairie Generale Francaise, 1991.–P. 187.
5. Riccioli, Michael A.; Grant, Michael P. L’anglais des affaires. Paris: Librairie Generale Francaise, 1991. –P. 364.
6. Crystal, David. The Cambridge Encyclopedia of the English Language. Cambridge: Cambridge University Press, 1996. –P. 293.
Published
2024-04-16
How to Cite
Shakhzoda EGAMBERDIEVA. (2024). THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS. News of the NUUz, 1(1.4), 373-376. https://doi.org/10.69617/uzmu.v1i1.4.2109
Section
Articles
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