INGLIZ TILI REKLAMA MATNLARI ASOSIDA REKLAMA DISKURSINI TILINI TAHLILI
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https://doi.org/10.69617/uzmu.v1i1.4.2109
"Kalit so‘zlar"
:
Reklama matni, reklama shiori, til, aloqa, retsipiyent.
"Maqola"
Ijtimoiy iqtisodiyotning rivojlanishi bilan reklama odamlarning kundalik hayotiga tobora chuqurroq kirib bordi. Reklama sohasi maxsus maqsad sifatida tildan foydalanishda o‘ziga xos xususiyatlarga ega. Til ixcham, aniq va badiiy bo‘lishi kerak. Ushbu maqolada reklama diskursining tili tahlil qilinib, reklamada muloqot jarayonini belgilovchi yetakchi ekstralingvistik omillar aniqlanib; reklama matni va reklama shiorining reklama va kommunikativ faoliyatdagi ulushini ko‘rib chiqildi; reklama shiorining strukturaviy, semantik va funksional xususiyatlarini tahlil qilindi.
References
vREFERENCES
1. DeFleur, Melvin L.; Dennis, Everette E. Understanding Mass Communication. Boston: Houghton Miffin, 1988. – P. 139.
2. Dayan, Armand. La publicite. Москва: Прогресс, 1993. – P. 73.
3. Dayan, Armand. La publicite. Москва: Прогресс, 1993. – P. 55.
4. Riccioli, Michael A.; Grant, Michael P. L’anglais des affaires. Paris: Librairie Generale Francaise, 1991.–P. 187.
5. Riccioli, Michael A.; Grant, Michael P. L’anglais des affaires. Paris: Librairie Generale Francaise, 1991. –P. 364.
6. Crystal, David. The Cambridge Encyclopedia of the English Language. Cambridge: Cambridge University Press, 1996. –P. 293.
1. DeFleur, Melvin L.; Dennis, Everette E. Understanding Mass Communication. Boston: Houghton Miffin, 1988. – P. 139.
2. Dayan, Armand. La publicite. Москва: Прогресс, 1993. – P. 73.
3. Dayan, Armand. La publicite. Москва: Прогресс, 1993. – P. 55.
4. Riccioli, Michael A.; Grant, Michael P. L’anglais des affaires. Paris: Librairie Generale Francaise, 1991.–P. 187.
5. Riccioli, Michael A.; Grant, Michael P. L’anglais des affaires. Paris: Librairie Generale Francaise, 1991. –P. 364.
6. Crystal, David. The Cambridge Encyclopedia of the English Language. Cambridge: Cambridge University Press, 1996. –P. 293.
Nashr qilingan
2024-04-16
How to Cite
Shakhzoda EGAMBERDIEVA. (2024). INGLIZ TILI REKLAMA MATNLARI ASOSIDA REKLAMA DISKURSINI TILINI TAHLILI. O‘zMU Xabarlari, 1(1.4), 373-376. https://doi.org/10.69617/uzmu.v1i1.4.2109
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