"LINGUISTIC ANALYSIS OF THE USE OF ADVERTISING AND TOURIST DISCOURSE IN TEXTS"

Abstract

This article presents a linguistic analysis of the use of advertising and tourist discourse in texts. The study focuses on the language features characteristic of advertising materials, as well as tourist speech present in textual form. It illuminates the interaction between linguistic elements and communication effectiveness in the context of the tourism industry. The findings may prove valuable for linguists, marketers, and professionals in the field of tourism, seeking a deeper understanding and utilization of language strategies in crafting effective advertising texts within the tourist context.