THE ROLE OF SOCIAL FACTORS IN ADVERTISING DISCOURSE
Abstract
Advertising is an important tool in the modern world of communications, where social factors play a crucial role in capturing the audience attention. This study investigates how social factors influence the formation and utilization of advertising discourse. Our aim is to analyze specific examples from English-language advertising campaigns and identify how social factors shape advertising discourse
References
Андреева Г.М. Социальная психология. Аспект Пресс. М., 200. Учебник для вузов.
Abdullaeva C. B. Structural Components of the Advertising Discourse //Journal of Positive School Psychology. – 2022. – Т. 6. – №.
– С. 3651-3660.
Барулин B.C. Социальная философия. Изд. Моск. Ун-та, 1993, ч 1.
Бахтин, М. М. (1981). The Dialogic Imagination: Four Essays. University of Texas Press.
Белл Т. Роджер. Социолингвистика. Цели, методы и проблемы. М.: 1980. 6. Беликов В.И., Крысин Л.П. Социолингвистика. – М.: Издательство «РГГУ», 2011. - 439с.
Kadirova, K. B. Lexico-semantic aspects: National applied and fine art terms / K. B. Kadirova, C. B. Abdullaeva // Journal of Critical Reviews. – 2020. – Vol. 7, No. 4. – P. 444-452. – DOI 10.31838/jcr.07.04.87. – EDN MVWHIL.
Каллер, Дж. (1981). The Pursuit of Signs: Semiotics, Literature, Deconstruction. Cornell University Press.
Nadel S.F. The theory of social structure, Cohel & West, London, 1957, p. 31 10. Couldry, N., & Turow, J. (2014). Advertising, big data, and the clearance of the public realm: Marketers' new approaches to the content subsidy. International Journal of Communication, 8, 1710-1726.
De Mooij, M. (2018). Cross-cultural consumer behavior: A review of the literature. International Journal of Research in Marketing, 35(2), 241-254.
Ehrenreich, B., & English, D. (2005). For her own good: Two centuries of experts' advice to women. Anchor Books.
Grossman, R. P. (2013). The role of social identity in advertising. Journal of Advertising, 42(5), 554-565.
Holt, D. B. (1998). Does cultural capital structure American consumption? Journal of Consumer Research, 25(1), 1-25. O‘zMU xabarlari Вестник НУУз ACTA NUUz FILOLOGIYA 1/9 2024 - 252 -
Kasser, T., & Ryan, R. M. (1993). A dark side of the American dream: Correlates of financial success as a central life aspiration. Journal of Personality and Social Psychology, 65(3), 410-422.
Kilbourne, J. (1999). Can't buy my love: How advertising changes the way we think and feel. Simon and Schuster.
Tuten, A., & Solomon, D. (2015). Selfies, narcissism, and social media: What is the relationship? Psychology Today
Copyright (c) 2024 News of the NUUz
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
.jpg)
1.png)
This work is licensed under a 