REKLAMA DISKURSIDA IJTIMOIY OMILLARNING O‘RNI
"Maqola"
Reklama zamonaviy kommunikatsiya dunyosida muhim vosita bo'lib, ijtimoiy omillar auditoriya e'tiborini jalb qilishda hal qiluvchi rol o‘ynaydi. Ushbu Ilmiy maqola ijtimoiy omillarning reklama diskursining shakllanishi va ishlatilishiga qanday ta'sir qilishini o'rganadi. Bizning maqsadimiz ingliz tilidagi reklama kampaniyalaridan aniq misollarni tahlil qilish va ijtimoiy omillar reklama diskursini qanday shakllantirishini aniqlashdir.
References
Андреева Г.М. Социальная психология. Аспект Пресс. М., 200. Учебник для вузов.
Abdullaeva C. B. Structural Components of the Advertising Discourse //Journal of Positive School Psychology. – 2022. – Т. 6. – №.
– С. 3651-3660.
Барулин B.C. Социальная философия. Изд. Моск. Ун-та, 1993, ч 1.
Бахтин, М. М. (1981). The Dialogic Imagination: Four Essays. University of Texas Press.
Белл Т. Роджер. Социолингвистика. Цели, методы и проблемы. М.: 1980. 6. Беликов В.И., Крысин Л.П. Социолингвистика. – М.: Издательство «РГГУ», 2011. - 439с.
Kadirova, K. B. Lexico-semantic aspects: National applied and fine art terms / K. B. Kadirova, C. B. Abdullaeva // Journal of Critical Reviews. – 2020. – Vol. 7, No. 4. – P. 444-452. – DOI 10.31838/jcr.07.04.87. – EDN MVWHIL.
Каллер, Дж. (1981). The Pursuit of Signs: Semiotics, Literature, Deconstruction. Cornell University Press.
Nadel S.F. The theory of social structure, Cohel & West, London, 1957, p. 31 10. Couldry, N., & Turow, J. (2014). Advertising, big data, and the clearance of the public realm: Marketers' new approaches to the content subsidy. International Journal of Communication, 8, 1710-1726.
De Mooij, M. (2018). Cross-cultural consumer behavior: A review of the literature. International Journal of Research in Marketing, 35(2), 241-254.
Ehrenreich, B., & English, D. (2005). For her own good: Two centuries of experts' advice to women. Anchor Books.
Grossman, R. P. (2013). The role of social identity in advertising. Journal of Advertising, 42(5), 554-565.
Holt, D. B. (1998). Does cultural capital structure American consumption? Journal of Consumer Research, 25(1), 1-25. O‘zMU xabarlari Вестник НУУз ACTA NUUz FILOLOGIYA 1/9 2024 - 252 -
Kasser, T., & Ryan, R. M. (1993). A dark side of the American dream: Correlates of financial success as a central life aspiration. Journal of Personality and Social Psychology, 65(3), 410-422.
Kilbourne, J. (1999). Can't buy my love: How advertising changes the way we think and feel. Simon and Schuster.
Tuten, A., & Solomon, D. (2015). Selfies, narcissism, and social media: What is the relationship? Psychology Today
Copyright (c) 2024 O‘zMU xabarlari
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
.jpg)
.png)
Ushbu jurnal 