SPATIO-TEMPORAL DYNAMICS IN ADVERTISING: CROSS-CULTURAL COMPARISON OF ENGLISH AND UZBEK SPEECH

Abstract

This study explores the spatio-temporal dynamics of advertising discourse, with particular attention to cross-cultural comparisons between English and Uzbek languages. By examining advertising in both languages, the study examines how space and time, as integral components of the chronotope, are used to convey messages, evoke emotions, and accelerate consumer action. In English advertising discourse, space often serves to create a desirable or accessible environment, while time is portrayed as dynamic andc urgent. In contrast, in Uzbek advertising discourse, space may emphasize tradition and community, while time may reflect a relaxed pace of life. By analyzing linguistic strategies and cultural nuances, this study aims to shed light on how advertisers manage spatial and temporal dimensions to attract different audiences in different cultural contexts.