THE GLOBAL REVOLUTION IN THE USE OF PUBLIC RELATIONS IN THE FIELD OF EDUCATION
Keywords:
Public Relations, Education, Reputation Management, Stakeholder Engagement, Strategic Communication, Institutional Branding, Crisis Communication, Media Relations
Abstract
In recent years, there has been a notable surge in the application of Public Relations (PR) strategies within the realm of education worldwide. This article aims to explore the evolving landscape of PR in education, examining its significance, implications, and future prospects. By analyzing the role of PR in fostering communication, enhancing institutional reputation, and engaging stakeholders, this article sheds light on the transformative impact of PR practices on the education sector. Drawing upon case studies and empirical evidence, it highlights the growing importance of strategic PR initiatives in shaping perceptions, fostering community partnerships, and driving educational advancement on a global scale.
References
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2. Cornelissen, J. P., & Northedge, A. (2005). Metaphors and models of crisis communication: A case study of September 11, 2001. Journal of Management Studies, 42(6), 1127-1152.
3. Grunig, J. E., & Hunt, T. (1984). Managing public relations. Holt, Rinehart & Winston.
4. Hodges, C., & Edwards, C. (2010). Marketing and public relations in higher education. Jossey-Bass.
5. Johnston, J., & Zawawi, C. (2009). Public relations: Theory and practice. Allen & Unwin.
6. L'Etang, J., & Pieczka, M. (2006). Public relations: Critical debates and contemporary practice. Lawrence Erlbaum Associates.
7. L'Etang, J., & L'Etang, F. (2013). Public relations and education: A closer examination. Journal of Public Relations Research, 25(1), 81-97.
8. Rawlins, B. (2006). Prioritizing stakeholder publics: A new role for public relations in the strategic management process. Journal of Public Relations Research, 18(3), 213-240.
9. Vercic, D., Verčič, A. T., & Sriramesh, K. (2012). The global public relations handbook: Theory, research, and practice. Routledge.
10. Broom, G. M., & Smith, G. (2014). Environmental scanning and strategic planning guidance. Public Relations Review, 40(3), 518-520.
11. Bowen, S. A., & Blackmon, K. (2003). Spiraling into control: Engaging in social media. Public Relations Review, 29(4), 421-424.
Published
2024-03-12
How to Cite
Gulnoza RAMANOVA. (2024). THE GLOBAL REVOLUTION IN THE USE OF PUBLIC RELATIONS IN THE FIELD OF EDUCATION. News of the NUUz, 1(1.3), 355-358. https://doi.org/10.69617/uzmu.v1i1.3.1425
Section
Articles
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