THE ROLE OF AESTHETIC NEEDS IN CYBERMARKETING TRANSFORMATION
Abstract
Today, the transformation of personal needs is taking place on the Internet, media products, video games, social networks, marketing activities that arouse the interest of the general public. Global popularity, the status of modern networks, and the impact of social networks on our traditional moral and aesthetic values are issues that require special study. The tools of cyberspace play a key role in satisfying personal aesthetic needs and changing the aesthetic worldview. In connection with the need of people to communicate using the technical capabilities of the Internet, a new area and direction called “Social Networks” has been formed. Social networks, which originally served only to communicate with anyone, are now becoming an incomparable tool for people to respond to social and political changes taking place in society with their advanced thoughts.
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