BRENDINGNI TARGʻIB QILISHDA DIGITAL PR VOSITALARI
"Maqola"
Insonlarning kundalik hayotida internetning rivojlanib borayotgan bir davrda raqamli PR dan foydalanish talabi ham ortib bormoqda. Kompaniyalar oʻz mahsulotlarini reklama qilish va sotish uchun internet va ijtimoiy tarmoqlardan foydalanishlari lozim, sababi raqamli PR biznes yuritish uchun juda muhimdir. Raqamli iqtisodiyot sharoitida brend aloqalari uchun raqamli vositalardan foydalanish zarurati muhim ahamiyat kasb etmoqda. Brend aloqasining mohiyati bir xil boʻlib qolishiga – ramzlar orqali isteʼmolchi bilan maʼlumot almashish va brendning ijobiy imidjini shakllantirishga qaramasdan, bunday almashuv jarayonining mazmuni tubdan farq qiladi. Raqamli PR ning samaradorligi brendning kommunikativ faolligini oshirishga xizmat qiladi. Maqolada raqamli PR misolida tovarlar va xizmatlarni ilgari surish va sotishga marketing vositalari va kanallari o’rni koʻrib chiqiladi.
References
Weinstein, L. (2008). Technology adoption and performance in the sales force. Proquest Dissertation and Thesis (online). Retrieved from Proquest: http://search.proquest.com/docview/304642054?accountid=10612
R.Jennifer (2001). Remodeling marketing communications in an Internet environment,. Internet Research, Bradford,
Barbara Caemmerer (2009). The planning and implementation of integrated marketing communications
R Jennifer (2001). Remodeling marketing communications in an Internet environment,. Internet Research, Bradford,
Kotler and Keller, Marketing Management, 12th edition, Chapter 1. Page No. 6, 12
Devi, P., & Konti, V. V. (2011). The Banned Surrogate Marketing as brand
new Brand Extension Advertising. International Journal of Research in Commerce and Management (e-Journal), 1-8.
Kotler, Ph.: Kotler on marketing: How to create, win and dominate markets,
Mobile App Industry 2024: Trends And Statistics by Rebecca Lal // https://ideausher.com/blog/mobile-app-industry-trends-and-statistics/
Ellwood, I. (2009), Brand strategy, in: Brands and Branding, ed. R. Clifton, Profi le Books Ltd
Kapferer J.-N. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. – 5th ed. – Kogan Page, 2012
Keller, K.L. (1998), Strategic Brand Management in: Building, Measuring, and Managing Brand Equity, Prentice Hall, New Jersey.
Simon andSchuster, New York City. (2012)
Copyright (c) 2024 O‘zMU xabarlari
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
.jpg)
.png)
Ushbu jurnal 